FIZZI is a fruity drink brand inspired by the feeling of summer. Vibrant colours, refreshing sips, and carefree moments. The challenge was to translate this feeling into a visual identity that felt playful, distinctive, and instantly recognisable. I took inspiration from the brand’s fruity flavours, using a vibrant colour palette, expressive fruit illustrations, and bold typography to give each variant its own personality while keeping the identity cohesive. The result is a lively, summer-inspired brand that captures the feeling of good times in every sip.