Ayana means “beautiful flower,” and this Afrocentric skincare brand was built around that idea: products made for Black skin, so it can bloom just like a flower. The challenge was to make the brand feel luxurious while staying rooted in African identity. I paired warm, earthy tones like terracotta, chocolate brown, and soft cream with an elegant wordmark, so Ayana feels rich, nourishing, and proudly Afrocentric.